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One of the remarkable facts about Ford is the accessibility of its dealership network to customers across the United States. With nearly 3,000 dealers employing 164,000 salespeople, technicians, and service managers, Ford's presence is felt in almost every corner of the country. While this extensive network brings convenience to customers, it also poses challenges in effectively communicating the array of new products, software, and services that Ford continuously delivers.

In a world where customization and personalization reign supreme, Ford stands out as a beacon of choice, offering a diverse lineup of vehicles tailored to fit every lifestyle and need. With their latest brand campaign, "Your Vehicle, Your Choice," Ford showcases its commitment to providing customers with a range of options, from gas-powered classics to cutting-edge electric vehicles.

In today's fast-paced world, time is a precious commodity. From juggling work commitments to managing household responsibilities, finding the time to service or repair a vehicle can often be a daunting task. Recognizing this need for convenience, Ford and Lincoln have introduced innovative solutions that redefine the vehicle service experience.

In a significant commitment to addressing the shortage of automotive technicians in the industry, Ford dealers and the Ford Fund, the philanthropic arm of Ford Motor Company, are investing $2 million in scholarship funding. Designed to support students pursuing careers as automotive technicians, the Ford Auto Tech Scholarship spans over 20 states, encompassing 292 eligible schools and 10 regions.

In the realm of heavy-duty pickups, the 2021 Ford Super Duty stands tall and proud, emerging as the unrivaled champion of dependability in the J.D. Power 2024 U.S. Vehicle Dependability Study. This prestigious accolade, based on feedback from drivers who have experienced three years of ownership, solidifies the Super Duty's position as the most reliable choice in its class.

The Ford F-Series stands as an emblem of unparalleled success in the automotive industry, holding the title of America's premier truck for an astonishing 47 consecutive years. This remarkable achievement, marking the truck's unwavering popularity, was once again evident in 2023 when over 700,000 customers made the discerning choice of embracing the latest Ford F-Series truck. This resounding affirmation from consumers solidified its status as the best-selling truck across the expansive landscape of the United States.

Ford Performance is gearing up for a momentous year, and the anticipation is palpable as they unveil 'Mustang Endurance,' a compelling documentary series that peels back the curtain on the intense development of the Mustang GT3, leading up to its much-anticipated debut at the Rolex 24 at Daytona in 2024.