This October, Ford is set to inaugurate its fifth Bronco Off-Roadeo adventure driving school in the scenic landscapes of Tennessee. This new facility will offer Bronco and Bronco Sport owners, as well as off-roading enthusiasts, an unparalleled opportunity to learn the ropes of off-road driving in a hands-on, immersive environment.
Every Bronco Off-Roadeo venue features an array of challenging trails designed to test the mettle of both the vehicles and their drivers. These experiences are set against the backdrop of custom-designed Bronco basecamp facilities and guided by a team of seasoned Trail Guides. The aim is to showcase the exceptional design and engineering that make the Bronco and Bronco Sport stand out in the off-road segment.
New Bronco and Bronco Sport owners are entitled to complimentary access to a comprehensive all-day training session, complete with guided instruction and practical experience. For those who do not own a Bronco but are eager to experience its capabilities, a four-hour, guided off-road adventure can be purchased as part of the Half-Day Adventure package. This ensures that participants of all skill levels have the chance to engage with these robust vehicles, with a Bronco or Bronco Sport provided for use throughout the session.
“With the launch of Bronco Off-Roadeo in Tennessee, 80 percent of Bronco and Bronco Sport owners will now have an Off-Roadeo location within 500 miles of their residence,” stated Kelsey Gerken, the Manager of Bronco Off-Roadeo. “This new location adds to the diversity of terrains available, offering forested trails that contrast beautifully with our existing sites in Las Vegas, Texas, Moab, and New Hampshire.”
Located just under an hour south of Knoxville, Bronco Off-Roadeo Tennessee is perfectly situated near two of America's most cherished national parks: the Great Smoky Mountains and the Blue Ridge Parkway. Spanning over 1,000 acres of hilly, forested terrain that has been family-owned for over eight decades, this new site promises a unique and authentic off-roading experience.
“Nine out of ten Bronco customers have reported that the Bronco Off-Roadeo experience surpassed their expectations,” Gerken added. “Our goal is to ensure that as many Bronco owners as possible can partake in these experiences, and our new location in the Smoky Mountains offers a convenient and distinctive Tennessee adventure.”
Starting today, Bronco owners can register for the full Bronco and Bronco Sport experiences, which commence on October 4th. For non-Bronco owners, registrations for the Half-Day Adventure will open in July, with an option to sign up for notifications when the registration site becomes available.
Construction at the Tennessee site is already in progress, with teams working diligently to carve out new trails that will highlight the superior off-road capabilities of the Bronco and Bronco Sport. The facility will also feature a central pavilion, repurposed from an existing structure, which will serve as the hub for classroom instruction and group activities.
Ford is also extending the eligibility period for Bronco and Bronco Sport owners to visit any Bronco Off-Roadeo location:
- Owners of MY2022 Bronco, Bronco Sport Badlands, and Bronco Raptor models can attend until December 31, 2024.
- Owners of MY2023 Bronco, Bronco Sport, and Bronco Raptor models have until June 30, 2025.
- Owners of MY2024 Bronco, Bronco Sport, and Bronco Raptor models can attend until mid-December 2025.
With the addition of the Tennessee site, the Bronco Off-Roadeo program continues to expand its reach, offering more enthusiasts the chance to experience the thrill and challenge of off-road driving. Whether you are a new owner looking to understand the full potential of your vehicle or an enthusiast eager to experience the Bronco's capabilities, the Bronco Off-Roadeo provides an adventure that is both educational and exhilarating. Register today and prepare to explore the rugged beauty of Tennessee in a Bronco like never before.
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