Ford has always paved the way for new and advanced technologies in the automobile industry—and the inspiration for their most recent innovations in the 2023 Ford Super Duty might surprise you.
Ford has taken a tech-forward approach to the new Super Duty with a Head-Up Display inspired by the screens in fighter jets. But the innovations don't stop there. The Super Duty’s available Pro Trailer Hitch Assist system uses machine learning to help driver’s safely maneuver and connect a tow hitch. These advancements showcase Ford's commitment to enhancing the driving experience by seamlessly integrating next-level tech into every aspect of the Super Duty.
The all-new Head-Up Display (HUD) of the 2023 Ford F-Series Super Duty uses the sleek and efficient design of screens in fighter jet planes. This cutting-edge HUD system allows drivers to access critical information without the need to take their eyes off the road. The intuitive design enables drivers to quickly and safely access vital details without any distractions, keeping their focus where it matters most: on the road ahead.
The 2023 Ford F-Series Super Duty offers three customizable views: Normal, Tow-Haul, and Off-Road, allowing drivers to prioritize the information relevant to their trip. In Normal Mode, speed, speed limit, and navigation prompts are displayed. Tow-Haul Mode adds the tachometer, gear, and trailer brake output. Off-Road Mode shows the tachometer, drive line status, and vehicle pitch and roll updates. This intelligent system ensures drivers have the right information at the right time for a safer and more tailored driving experience.
“We wanted to create an amazing digital experience for our most-focused truck customers, and our research led us to look at aircraft HUD concepts because of their task-oriented hierarchical structures,” said Mark Sich, Ford digital design manager. “But because pilots are trained to read information in a very prescribed and technical manner, our implementation needed the interaction to be more intuitive for the driver to immediately understand the context of the information being presented.”
If that isn’t advanced enough, the Pro Trailer Hitch Assist (developed in-house by Ford's Advanced Driver-Assist Systems team) uses machine learning and computer vision to identify trailer hitches and align the truck's hitch ball to a conventional trailer coupler with a single button press. It employs a rear camera and rear corner radars to precisely align the hitch while taking control of the truck's speed, steering, and braking, making the task of hitching a trailer easier than ever.
These innovations are just a few of the features already available in the 2023 Super Duty, such as the embedded 5G modem that can seamlessly connect up to 10 devices and the Pro Power Onboard that provides 2.0-kilowatts of output through power outlets.
Ford continues to lead the way in advanced technologies that deliver a safer and more efficient truck for consumers. If you’re interested in trying out a 2023 Ford Super Duty for yourself, the team at Brian Hoskins Ford can help you out. Contact us today or browse our inventory of new vehicles to find the right fit for you.