Towing confidence
Lead with capability and utility messaging that drives shoppers into the right inventory fast.
Explore capability →American Counts On It. You Get To Drive It.
The 2026 F-150
Starting at MSRP $39,330.
Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee, U.S. government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.
Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee, U.S. government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.
13,500Max Available Towing (lbs)
2,440Max Available Payload (lbs)
640Max Available Torque (lb-ft)
Why shoppers start here
Use this section to highlight the biggest selling points first: capability, design, electrification, technology, and convenience.
Appearance packages
Feature trim styling with bold visuals and one-click access to matching vehicles.
See available styles →Hybrid power
Highlight advanced powertrain options with short copy and a direct next step.
View powertrain options →Smart technology
Promote interior tech, convenience, and available driver-assist features in a premium layout.
Learn more →Choose your trim
Each card can link to a filtered SRP, a model research page, or a dedicated F-150 landing page.
F-150 XL
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- Core work-truck capability
- Available tow and haul equipment
- Strong value position
F-150 XLT
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- Expanded comfort and technology
- Popular equipment combinations
- Balanced everyday usability
F-150 Lariat
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- Elevated interior feel
- Premium appearance cues
- Advanced convenience features
F-150 Raptor
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- Off-road performance focus
- Signature stance and design
- Specialized capability story
Capability
Built to move more
Use this section for towing, payload, available tailgate functionality, onboard power, or any dealer-specific capability story.
Available towing packages and trailering confidence features
Bed utility, tailgate convenience, and work-ready flexibility
A strong next step into live inventory or trade evaluation
Interior + Tech
A cabin that works as hard as it looks
Use this section to talk about interior surfaces, digital displays, connectivity, storage, driver assistance, or premium trim upgrades.
Ready to shop the F-150?
Give shoppers a clear final action path: inventory, trade, finance, or contact.