For drivers who demand rugged capability without sacrificing premium comfort, Ford has introduced an exciting new addition to the Bronco family: the all-new Ford Bronco Filson. This unique collaboration between Ford and legendary outdoor outfitter Filson combines the Bronco's renowned off-road performance with the craftsmanship and durability that have defined Filson products for nearly 130 years.
Designed for outdoor enthusiasts, overlanders, and adventure seekers, the Bronco Filson takes the iconic "Goes Over Any Type of Terrain" spirit of the Bronco and elevates it with exclusive styling, premium materials, and thoughtful utility features.
Serious Off-Road Capability Comes Standard
Every Bronco Filson comes equipped with Ford's highly regarded Sasquatch Package, ensuring it's ready to tackle challenging trails right from the factory. Key features include front and rear electronic locking differentials, high-performance FOX shocks with internal bypass technology, and massive 35-inch rugged-terrain tires. These features provide exceptional traction, durability, and confidence whether you're exploring backcountry trails or navigating rough terrain.
Drivers will also benefit from advanced off-road technologies such as Trail Turn Assist, which helps tighten the turning radius on difficult trails, and Trail 1-Pedal Drive for greater control during technical rock-crawling situations.
Inspired by Filson's Heritage
The Bronco Filson isn't simply another appearance package. Ford worked closely with Filson to create a vehicle inspired by the brand's heritage of building dependable gear for people who work and play in demanding environments. The result is a Bronco that blends rugged functionality with premium craftsmanship.
Inside, drivers will find unique materials and design touches inspired by Filson's iconic outdoor apparel and gear. Storage solutions, durable surfaces, and carefully selected finishes reflect the same commitment to quality that has made Filson a trusted name among outdoorsmen, ranchers, hunters, anglers, and explorers for generations.
Exclusive Bronco Filson First Edition
To celebrate this historic partnership, Ford is also launching a limited Bronco Filson First Edition. This special model includes an exclusive Iron Sands Copper Metallic exterior color, unique badging, a serialized console plaque commemorating the Ford x Filson collaboration, and custom Filson-inspired cargo storage bags.
These exclusive details make the First Edition an especially attractive choice for Bronco enthusiasts and collectors looking for something truly unique.
Coming Soon to Brian Hoskins Ford
The Ford Bronco Filson is expected to arrive in dealerships in early 2027, with ordering scheduled to begin in fall 2026. If you're looking for a vehicle that combines legendary Bronco capability with premium comfort and outdoor-inspired craftsmanship, the Bronco Filson deserves a spot at the top of your list.
Stay connected with Brian Hoskins Ford for the latest updates, ordering information, and availability as we get closer to the launch of this exciting new Bronco model. Our team is ready to help you find the perfect Bronco for your next adventure.