The Ford Ranger has been dominating the European market as the best-selling pickup truck for an impressive decade now! Celebrating its tenth anniversary as the leader in the segment, the Ranger remains the top choice for customers, and the latest 2024 sales data only strengthens its position at the forefront.
In 2024, the Ranger captured nearly half of all pickup sales in Europe, claiming a 43.6% market share—up 1.3% compared to the previous year. Its popularity is evident across various European markets, where some countries have experienced growth rates of up to 18.6%. In total, Ford Pro sold 60,400 Rangers in the region, marking a 4% increase year-over-year. This sustained success underscores the Ranger's strong reputation and its ability to meet the evolving needs of European customers.
Building on this solid foundation, Ford Pro is now introducing the all-new Ranger PHEV (Plug-in Hybrid Electric Vehicle) to usher in a new era for the iconic truck in Europe. This electrified version delivers a powerful blend of performance and efficiency, offering an impressive 43 km of electric-only driving range and an extraordinary 697 Nm of torque—the highest of any Ranger model to date. The Ranger PHEV is designed to maintain its towing, payload, and off-road capabilities, making it an ideal option for customers who demand both performance and sustainability.
Another key feature of the Ranger PHEV is the Pro Power Onboard, which enables users to power up to 6.9 kW of tools or equipment directly from the truck’s battery, eliminating the need for an external generator. Production of the Ranger PHEV is already underway in Silverton, South Africa, with European deliveries expected to start in the spring of 2025. This new addition promises to enhance the pickup experience, offering increased productivity for both work and leisure.
Reflecting on the Ranger’s continued success, Hans Schep, General Manager of Ford Pro Europe, remarked, “Ranger’s decade as Europe’s favourite pickup has been built on a deep understanding of our customers and how they use their trucks—and our all-new Ranger PHEV will use electric power to take the pickup experience to the next level.”
Ford’s dedication to understanding customer needs is clear in the development of the next-generation Ranger. By working closely with customers from around the world, Ford has created a truck that seamlessly fits into their work, family, and adventure lifestyles. With the introduction of the Ranger PHEV, Ford continues to push the boundaries of what a pickup can achieve, offering a perfect balance of power and sustainability for today’s diverse drivers.