Earlier this year Ford’s European branch committed to transitioning 100 percent of its entire passenger lineup to zero-emission, all-electric, or plug-in capable hybrid vehicles. Since then, Ford of Europe CEO, Stuart Rowley, has claimed that the company will be completely all-electric by 2030.
While Ford has stated that it will continue to build and sell internal combustion engines in the region, Rowley also stated that he believes the all-electric goal could be met even sooner than originally stated.
“It’s possible that we could move faster,” Rowley said during an online conference this week, according to Automotive News Europe. “Every time we look at the data, we accelerate our projection. There will be segments that won’t be fully electric [by 2030], but maybe we won’t be participating in those segments.”
European sales of electric vehicles have continued to grow rapidly. A number of recent reports indicate that a substantial percentage of vehicles on the road in 2030 could be EVs. Currently, the all-new 2021 Ford Mustang Mach-E is the only dedicated EV sold in the region, but it will soon be joined by the 2022 Ford E-Transit commercial van, and possibly one-to-two other yet-to-be-announced EVs.
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